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A picture isn't always worth a thousand words
The maxim about the Internet is that content is king. While this holds true for AdSense publishers, there’s one important caveat: if it’s not text-based content, our crawler might not notice.

While we’re constantly working to improve our targeting technology, our crawlers need text to properly match ads to your pages. Although images, flash, and streaming video can help spice up a site, relying heavily on these sorts of elements will make it difficult for us to get a good read on what your site is about.

If your site uses a lot of these features, make sure you provide enough text-based content in one of our supported languages to effectively convey the topic of your site. If our crawler doesn’t find enough text, you may get poorly targeted ads or public service ads (PSAs). While we can't say the exact amount of text content that you'll need to receive targeted ads, we do recommend including complete sentences and paragraphs on your pages.

To improve your ad targeting, here are few other pointers:

* Use text in addition to images when possible. Please note that the crawler can't read text contained within images.
* If you use images, be sure to title them appropriately and provide descriptive ALT tags.
* Try imagining your site without pictures or dynamic content. This will give you a good idea of what our crawler reads. If you lack imagination, you can try turning the images off in your web browser.

Finally, it's important to keep in mind that the AdSense for content ads on your site are automatically determined. Though it's not possible to choose the ads that are placed on your site, including more text-based content will help make it possible for our system to target your site correctly.

mber of publishers have asked us if it's acceptable to place multiple publishers' ad code on the same page or site. Often they'll run into this issue when two AdSense publishers manage a site together and both want to display their ads, or if a site owner hosts content and ads from other publishers on the same page as their own.

The answer is that yes, we do allow this. But before you place your ad code on the same page or site as another publisher, here are a few important points to keep in mind:

* The maximum number of products per page will remain the same.
* If you don't own the site, you'll need to receive permission from the site owner to display your ads on their pages.
* We're unable to divide earnings between accounts, so any revenue generated will be credited to the account associated with the ad unit that was clicked or viewed.
* Any shared site that displays Google ads must also comply with our program policies.
* You're responsible for the content of any page where your ad code appears. Before placing your ad code on another publisher's site, we recommend reviewing the site for any policy violations.

And one final tip before giving your code to another publisher -- try using our Allowed Sites feature to monitor where your ads are appearing and keep your account in good standing.